Jay-Z’s artist-owned streaming platform was struggling to break into a market dominated by Spotify and Apple Music. Our insight? If musicians want listeners to care that TIDAL is their preferred streaming site, they’ll have to connect with their fans on a more personal level.
Introducing the Stream Bigger campaign, which leverages the valuable relationships that TIDAL has with artists.
Live sessions are a personal concert at your own preferred venue.
An online video ad to promote the authenticity of live sessions featuring one of music’s most unpredictable artists.
A Buzzfeed quiz to promote playlists curated by artists.
